Fast and Fun Slide
Fast and Fun Slide
Windows 8, Fast and Fun Slide
Windows 8 was about re-imagining the Microsoft OS so we reimagined a set of Bluewater Shopping Centre stairs to socially engage people. Establishing a new sense of behaviour by creating a giant slide as an alternative to using the stairs, presenting Windows 8 as fast and fun.
Our creative process
Windows 8 was Microsoft’s biggest launch since Windows 95. Our challenge was to cut through the noise, simplify the messaging and show users that the operating system was easy to use and nothing to be scared of.
How can we demonstrate a sense of change from Microsoft by shifting perception in a place you would least expect to find them?
The Windows Fast and Fun Slide purposefully interrupted consumers on their weekend visit to the shopping centre and gave them a very simple choice: Take the slow and boring route down the stairs or the faster, more exciting trip on our colourful slide.
The slide was specifically designed, branded and finished to guarantee maximum stand-out in the traditionally white and clinical environment of a shopping centre atrium. A series of LED bulbs chased down each side as ‘sliders’ descended so consumers had to notice the fun installation.
Each 'slider' had to share their mobile number as part of the event T&C’s allowing us to take and send pictures of everyone that took part. These images were pushed to a giant screen nearby, shared via SMS with a link straight to social and, after the activation, we texted everyone encouraging them to go online and see if they had made it into the film.
2,543 sliders over three days leading to a massive 250,000+ video views.
Organic social reach of just under 1 million and features in over 100 influential newspapers, websites and blogs.
“We were thrilled with the fast and fun slide created as part of the Windows 8 launch. The results exceeded all our expectations. For us in the UK it meant we had the strongest social campaign over Windows 8 launch, with higher fan growth and engagement rates, than any other market during this time.”/ Charlotte Bishop, Windows Product Marketing Manager