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Services

Slices offers a range of services that tend to fall under 2 different disciplines: PR and Events / Sponsorship.
Some clients hire us to help on one or the other, some on both.
We prefer both, obviously.

PR / DRPR

Slice can help any brand, from any sector target any consumer audience with any message.

We can operate an efficient press office, monitoring the news agenda for reactive opportunities whilst peppering national pages with product release stories and opinion pieces by our clients.

We can create high impact tabloid coverage for specific projects or powerful corporate endorsement from the broadsheets.

We can do stunts, viral, guerrilla, parties, celebs, sampling and opinion former activity.

However, we always have clarity on the commercial as well as the communication objectives as one should clearly be solving the other. A lot of PR agencies still think they make coverage and that ROI is based on reach only. They do not try to identify the consumer reaction their coverage has actually stimulated. We always challenge our coverage with our benchmark question - So What?

In our experience, increasing footfall in-store, on-line, to a stand alone event or to all three, leads to a direct and easy to measure impact on the bottom line. This can be done whilst communicating ANY tactical / strategic message and so we believe should be an aspect of all campaigns.

We have pioneered a process called DRPR which means generating call to action coverage that drives consumers to visit a newsworthy “ experience” at a brand touch point. Our skill is in ensuring that the experience ( a star studded brand film on your website, an acrobatic demonstration in your retail store by a naked dance troop, an art exhibition featuring your product made in diamonds etc) communicates the specific brand message we are tasked with AND that it inspires newspapers to write about it and consumers to see it.

Events & Sponsorship

Slice has created some of the UK's biggest events as well as some of the coolest and some of the most professional.

Our work ranges from creating ground breaking sports events to slick sales conferences, from drive-in movies to fashion shows.

Our event examples clearly demonstrate our creativity and as the brands featured are all still our clients, you can assume that we also have the project management skills to make ideas reality. However, our clients will tell you that it is our commercial bent that sets us apart.

Most event agencies concentrate on bringing a brand to life at an event and ensuring that customers have a great time. However, they rarely measure the customer take out and what effect this has had on their propensity to purchase. Slice benchmarks all of our events against our killer So What?

We have pioneered a system called Event Legacy which focuses on bringing a message to life as well as a brand personality. It also quantifies the guest exposure to that message throughout the event journey and ultimately if that guest has remembered the message, accepted the message and acted on the message.

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