PR Amplification
Tefal asked Slice to raise awareness of its Nutritious & Delicious range of healthy cooking products and communicate that nutritious food can still taste great. The range includes the Tefal Actifry, which fries food using only a fraction of the fat usually used in fried food, while still producing really appetising, yet healthy food.
Slice launched the UK's first-ever 'Greaseless Spoon' serving traditional British classics, including a full English fry-up served up in a healthy way. This meant Slice could get Tefal written and talked about in a much broader range of media than the usual product review sections. Reservations could be made via the Nutritious and Delicious page on Facebook, which also hosted recipes that were served at the café. The campaign created over 7,800 fans of N&D on Facebook, 500 requests for reservations and swathes of PR coverage.
The Tefal Greaseless Spoon
Classics such as the full English Fry Up were served up in a healthy way using Tefal products
