We created the Nike Innovation Summit; a global media event on a massive industrial scale. Taking over London's Battersea Power Station, the venue was divided into several different areas, taking attendees through a 100% immersive timeline of football through the ages. The reveal at the end was Nike's World Cup kits; the most hi-tech and environmentally friendly they have ever produced. At the heart of the summit we created a stadium inspired auditorium complete with players' tunnel for entrances, and cutting edge digital technology for presentations and interviews with Nike senior managament and the world's top footballers.