Slice created the Nike T90 III accuracy challenge; a chance for people to show how accurate they could be wearing the boot in Nike Town itself. Using laser technology, Slice set a challenge for consumers to hit a moving target with a neon 'goal'.

All activity was seeded on through Nike's social media properties, and participants had the opportunity to immediately upload a photo of them and their score to their Facebook profile. The retail experience provided an OTS of over 20k, and the 400 participants provided a first link sharing universe of 6k.