Slice created the Nike Stadium Selfridges, an immersive retail experience that celebrated Nike's historic and ongoing relationship with Brazilian football. Accessible from the Oxford Street entrance to Selfridges, consumers were inivited down bespoke stairwells, into a main chamber with a plasma wall, iconic football photographs and themed seating.

Either side of the main chamber were specific rooms showcasing Nike products. One, complete with foosball tables, displaying Nike boots and the key 'Write the Future' ATL campaign. Either side were additional spaces showcasing Nike products. Consumers were able to come and watch the games (whilst their partners shopped), and Nike hosted a number of key trade and PR events in NSS throughout the tournament.