Celebrating music and running.
Ellie Goulding is an ambassador for Nike, due to her love of running and fresh sounding music that provides an ideal soundtrack to hitting the roads. As a reward for some dedicated NikePlus users, Ellie was asked to perform in the heart of Nike Town London following their participation in the Run to the Beat event. It was our job to make this happen.
The challenge was to deliver something that felt like and exclusive gig with high production values in the heart of Nike Town London, which is as much a platform for brand theatre as it is a retail space. With careful planning, a real understanding of the space we were operating in, and the technology involved, we were able to set up everything for the gig and then remove it all with only impacting 4 hrs of store trading.
Interior set up.
Ellie in full flow.
