Working with Nike from the earliest stages of the project, our first task was to find the perfect location to build the store: it had to be somewhere unique. Slice found a car park in the heart of London’s Shoreditch, with the vision of converting it into an immersive retail experience for promoting and selling high-end sports inspired fashion apparel.

 

Slice manages 1948 as an ongoing project as both a store and a versatile brand experience space that has hosted high profile music & local community events, exhibitions, workshops and product launches.