As part of a series of initiatives Slice created a 'carpet house' to demonstrate the full spectrum of ways carpet can be used in interiors. The media showcase was curated by renowned interior designer Danielle Proud, who was appointed to front the design of the house. The initiative was supported by the creation of an interiors trend report and the bringing together of an expert panel. Working with a trend forecaster, and brought to life with a dedicated photo shoot interpreting trends to include carpet, the campaign delivered millions of pounds of media coverage and included getting the Fun on the Floor story onto the TV news.