Fabulous Magazine is the key lifestyle supplement of the News of the World, the UK's biggest selling Sunday Paper. However, consumer awareness of the magazine as a standalone title was poor; especially that it was Britain's biggest weekly glossy.

Visiting London, Glasgow, Birmingham, Gateshead and Manchester, we partnered with a number of mainstream retailers to create a fashion show based on looks that were available to everyone. Each show was hosted by celebrities who represented that region, including Konnie Huq, Jayne Middlemiss and Jenni Falconer, and the highlight of the show was an exclusive performance from fledgling girlband Dolly Rockers.