Mass Consumer Experience
As part of an integrated response with fellow ENGINE agencies in 2007, Slice led the concept and delivery of a unique concert in Trafalger Square which was the climax of an innovative consumer promotional campaign.
The brief was to come up with an idea that would firmly place the brand at the heart of music and culture. The concept of Fusions was created to provide a world-first event that would be an amazing blend of both contemporary music and visual art.
We secured the Chemical Brothers as a headline act, supported by a 3D light show that 10,000 attendees will never forget. The campaign also ran in 2008, going on tour to Dublin, Manchester and Glasgow, delivering over £3.3m PR value.
The Chemical Brothers performed with a 3D light show
